TERMS & CONDITIONS
(Omarize)**
Last Updated: June, 2025
Omarize (“we”, “us”, or “our”) respects your concerns about privacy and values our relationship with you. This Consumer Privacy Policy (the “Privacy Policy”) applies to our consumer facing operations in the United Kingdom and the Republic of Ireland. Omarize brands in this region include: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and bumble, Clinique, Darphin, Dr.Jart+, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, GlamGlow, Jo Malone London, Kilian, Lab Series, La Mer, Le Labo, MAC, Origins, Smashbox, and Too Faced.
This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we share it and the rights and choices available to you regarding our use of the information. It also describes the measures we take to safeguard the personal information and how you can contact us about our privacy practices.
Where we offer products for sale via our own websites, applications, or platforms, these are intended for residents of the United Kingdom and the Republic of Ireland.
Information We Obtain
We obtain personal information about you from various sources. We collect this information when you provide it on our website, via our social media platforms, or at one of our events. Our products are available for sale in many department stores. Unless otherwise indicated at the time that you provide your personal information, any personal information that you provide to these retailers is collected by them and is not provided to us.
We also collect certain information by automated means, using technologies such as cookies, web server logs, and web beacons when you visit this site.
Information you provide
You may provide personal information when you:
participate in an offer or promotion;
sign up for our newsletters, emails, or for other communications;
use our applications;
enter contests, competitions, or sweepstakes;
fill out a survey;
consent to the use of your device’s location;
book an appointment;
purchase at our online stores;
contact us through customer care.
Examples of data we may collect:
Contact details (name, mailing/billing address, email, phone)
Age/date of birth
Gender
Username/password for website accounts
Payment information
Purchase history
Product preferences
Skin profile or concerns (if voluntarily provided)
Contact information of friends/family (e.g., refer-a-friend programme)
Content you create (reviews, photos, videos, questions)
Information you provide directly to our Customer Care team
Information collected by automated means
When you visit or interact with our websites, apps, emails, and online ads, we and third parties automatically collect digital interaction data such as:
Device identifiers
Browsing data
Geolocation (if enabled)
Application activity
Social media interaction data
Content you have viewed
We use cookies, server logs, web beacons, and similar technologies. Third-party analytics and advertising partners may also collect information via automated tools.
You can control cookies via your browser and by using our cookie preference portal.
How We Use the Information We Obtain
We may use this information to:
Send promotional materials or other communications;
Provide products/services;
Process payments and transactions;
Create and manage your account;
Respond to your questions;
Tailor advertisements to your interests;
Communicate important changes about our Policy or Terms;
Operate, evaluate, and improve our business;
Conduct data analytics for marketing and market research;
Comply with applicable legal requirements, relevant industry standards, and our policies.
Information We Share
We do not sell nor otherwise disclose your personal information, except as described.
We may share information with:
Our affiliated brands and companies globally, including Omarize France, Omarize Canada, and Omarize Switzerland;
Service providers performing functions on our behalf (website hosting, customer service, analytics, etc.);
Retail partners who fulfill “click and collect” orders;
Social networks when you interact with embedded features (e.g., “Like”, “Share” buttons);
Advertising, analytics, and other third-party digital partners;
Law enforcement or regulators when required by law.
You may choose to interact with the site via third-party platforms (Google, Facebook, Instagram, TikTok, Pinterest, etc.). If you do, information may be shared between Omarize and those platforms based on your settings.
Location Tracking
We collect precise geolocation only where you:
Consent through your device settings,
Use store locators, AR beauty tools, or other location-based features.
Your Rights and Choices
Depending on the laws of your jurisdiction, you may:
Request access to your personal information;
Request corrections or updates;
Request deletion;
Opt out of marketing communications;
Withdraw consent at any time;
Object to processing based on legitimate interest;
Request portability of your data.
To exercise these rights, you may contact us by completing the Data Subject Request form or contacting our customer service teams.
Retention
We keep your information for as long as necessary for the purposes described, unless a longer retention is required by law.
Disclosures of Personal Information
Listed categories of data may be shared with:
Omarize affiliates
Service providers
Business partners
Operating systems and platforms
Social networks
Government authorities when legally mandated
Transfers of Your Personal Information
Your data may be transferred to countries not offering the same level of protection as the UK/EU. We use UK Standard Contractual Clauses approved by the UK Government when required.
How We Protect Your Information
We maintain administrative, technical, and physical safeguards designed to protect your information.
Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect information from children.
Updates to Policy
We may update this Privacy Policy occasionally. We will post a notice on this website and state the “Last Updated” date at the top.
How to Contact Us
Omarize Data Protection Office
Third Floor
One Fitzroy
6 Mortimer Street
London, W1T 3JJ
United Kingdom